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Hooked on Swimming Branding
In October 2022, I was approached by a local swimming group to design a logo that was going to be applied to hats for the winter. 'Hooked on Swimming' is a group of amateur sea swimmers from Fethard on- Sea that formed a group in 2020 for people who wanted to swim in the sea but were nervous about doing it alone or just wanted to be a part of a group. The group has over 150 members and continues to grow with new members taking the plunge and joining the group!
Moodboard
Inspiration for the 'Hooked on Swimming' Club logo
Logo Development
The initial logo concepts and the development throughout the design process
Final Logo
This is the final design for the logo that was approved by the founding members of the swimming club
The Products
These are the designs for the two hats that the logo was to be applied to. Throughout the design process, I had to ensure the logo would work on both a blue and nay hat and also a purple and navy one.
The Finished Product
These are the designs for the two hats that the logo was to be applied to. Throughout the design process, I had to ensure the logo would work on both a blue and nay hat and also a purple and navy one.
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