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Hooked on Swimming Branding

In October 2022, I was approached by a local swimming group to design a logo that was going to be applied to hats for the winter. 'Hooked on Swimming' is a group of amateur sea swimmers from Fethard on- Sea that formed a group in 2020 for people who wanted to swim in the sea but were nervous about doing it alone or just wanted to be a part of a group. The group has over 150 members and continues to grow with new members taking the plunge and joining the group!

Moodboard

Inspiration for the 'Hooked on Swimming' Club logo
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Logo Development

The initial logo concepts and the development throughout the design process
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Final Logo

This is the final design for the logo that was approved by the founding members of the swimming club
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The Products

These are the designs for the two hats that the logo was to be applied to. Throughout the design process, I had to ensure the logo would work on both a blue and nay hat and also a purple and navy one.
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The Finished Product

These are the designs for the two hats that the logo was to be applied to. Throughout the design process, I had to ensure the logo would work on both a blue and nay hat and also a purple and navy one.
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